Crocs Inc. has named McKinney as its global advertising agency of record. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections.
Niwot, Colo. -- Crocs Inc. is enacting several key management changes, including the appointment of Bob Munroe to general manager of Crocs Americas region; Greg Sullivan to the new role of senior VP of global business transformation; Scott Yuan to general manager of Greater China; and Michelle Poole to senior VP of global product creation and merchandising.
Crocs will implement Centric Software’s product lifecycle management software. Crocs will implement the full Centric 8 PLM suite to manage its product development process, including concept, design and sourcing.