June 25, 2015

Here are several key insights that U.S. retailers need to understand in order to succeed with the increasingly important Chinese consumer:

June 25, 2015

How does a fashion brand stay competitive in a world of heightened expectations and quick turnover trends?

June 23, 2015

Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.

June 23, 2015

Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic.

June 23, 2015

Consumers are turning to user-generated social media images and videos to help them make purchasing decisions.

June 16, 2015

Authentic Brands Group LLC (ABG) , whose brands include Jones New York and Juicy Couture, has closed on its purchase of Frederick's of Hollywood Group for an undisclosed sum.

June 3, 2015

Xcel Brands Inc., a brand management and development company, has appointed a veteran marketing executive of Target to the Xcel board of directors.

June 1, 2015

Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch.

May 18, 2015

Target has informed established CPG companies including Campbell Soup, Kraft, General Mills and Kellogg Co. that it will promote their brands less to place more emphasis on brands that meet the changing preferences of modern consumers.

May 13, 2015

Moms with kids younger than 18 are known to be discerning, and only two retailers made the list of top 10 best perceived brands among these special ladies.

May 1, 2015

It’s official – 2015 is the year of beacons. From supermarkets to museums, airports to retail shops, brands across industries are trying their hand at Bluetooth Low Energy technology to better connect with consumers and pass along timely information. Beacons are beneficial to brands, allowing them a more intimate connection to consumers, but to successfully implement, brands must embrace best practices for addressing audiences, making sure they’re adopting messaging strategy and cadence correspondent to shopper needs.

April 23, 2015

Dunkin’ Brands Group had a slam-dunk first quarter, with first quarter profit growth of 11.7%, a revenue increase of 8.1%, and U.S. same-store sales growth of 8% in its Baskin-Robbins unit. The Dunkin’ Donuts segment saw same-store sales climb a more modest 2.7%.

April 21, 2015

HSN, Inc. has appointed John Aylward as executive VP and chief marketing officer for HSN, an operating division of the $3.6 billion interactive multichannel retailer.

April 9, 2015

Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

April 1, 2015

There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience.

March 31, 2015

Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs.

March 24, 2015

Jack Clare, 44, has been promoted to the newly created position of chief information and strategy officer (CISO) of Dunkin’ Brands.

March 24, 2015

Perfumania Holdings is launching a new digital corporate platform.

March 16, 2015

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

March 3, 2015

Deckers Brands is rolling out the company's first multi-brand e-commerce platform in the Asia-Pacific (APAC) region, Style X Deckers.

March 3, 2015

The Shoes.com website has been formally re-launched with a refreshed design and expanded product offering, now with more than 450 brands.

February 20, 2015

Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.

February 17, 2015

Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Alpharetta, Georgia. 

February 17, 2015

Most readers would agree that Internet brand retailing is all about maximizing traffic to a given site, converting site visits to sales and getting buyers to come back and buy more. That’s one of the paybacks on the hefty investments they make in online marketing.