Retail sales this holiday season will grow about 4%, according to a survey by brand loyalty and customer engagement consultancy Brand Keys.
For the eighth consecutive year, Dunkin' Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index.
Results of the 16th annual Brand Keys Loyalty Leaders survey revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.
According to the Brand Keys Holiday Survey, released Tuesday, Amazon topped the marketing research consultancy’s list of the top 10 retailers based on customer visits.
Consumers said they plan to spend an average of $590 on back-to-school clothes and supplies...