Content about Brand management

June 5, 2014

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.

May 5, 2014

Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists.

May 2, 2014

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House).

May 1, 2014

There is no substitute for a strong brand — whatever the sales channel. That’s the basic underlying premise of Interbrand’s annual “Best Retail Brands” report, which ranks the top 50 North American and international retailers by brand value. It’s a premise worth keeping in mind amid all the online versus offline talk. As Interbrand global CEO Jez Frampton puts it: “In the end, it is the brand, not the footprint, that will endure.”

April 30, 2014

PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

April 16, 2014

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

April 8, 2014

Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report.

December 9, 2013

Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers.

October 24, 2013

Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service.

October 1, 2013

Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.

September 26, 2013

Starbucks Corporation has reportedly applied to trademark the term “Fizzio.”

May 7, 2013

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

April 29, 2013

Trademark Property announced that Tony Chron has rejoined the company as chief development officer, effective April 15.

March 4, 2013

Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

January 30, 2013

Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design.

September 17, 2012

Restoration Hardware announced it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

May 19, 2011

Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

January 3, 2010

Joe Weiss is the VP corporate brands for The Vitamin Shoppe. In this capacity, he...

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