Content about Brand valuation

February 25, 2014

Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM.

October 11, 2013

Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing clients.

October 1, 2013

Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.

September 10, 2013

Retail design and brand strategy firm Interbrand Design Forum, the retail division of Interbrand, said it has hired Dirk Defenbaugh as managing director.

May 7, 2013

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

March 21, 2013

Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand.

May 22, 2012

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

February 22, 2012

How much is a brand worth? If the brand in question happens to be Walmart, the answer is an eye-popping $139 billion, according to Interbrand Design Forum’s ranking of the top 50 U.S. retail brands by brand value. The study calculates the financial net worth of retail brands based on three metrics: the brand’s financial performance, the role the brand plays in driving consumer selection, and the ability of the brand to secure the delivery of expected future earnings.

February 21, 2012

Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand.

August 22, 2011

The annual State of the Industry Report takes the spotlight in this issue of Chain Store Age, and it makes for some terrific — and illuminating — reading. It’s chock full of great insights and fascinating updates from around the globe. 


April 13, 2011

What’s in a brand? Resiliency for one thing. That’s one of the key takeaways from Interbrand Design Forum’s annual ranking of the 50 most valuable U.S. retail brands. The study is based on the idea that retail brands have a financial net worth that can be measured through three metrics: the brand’s financial performance; the role the brand plays in driving consumer selection; and brand strength, or the ability of the brand to secure the delivery of expected future earnings.


March 31, 2011

Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands.

June 28, 2010

Walmart tops the list of a newly released study by Kantar Retail and BrandZ that...

March 18, 2010

Walmart claimed top honors as the most valuable U.S. retail brand, followed by Target, Best...

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