Content about Branding

February 22, 2012

How much is a brand worth? If the brand in question happens to be Walmart, the answer is an eye-popping $139 billion, according to Interbrand Design Forum’s ranking of the top 50 U.S. retail brands by brand value. The study calculates the financial net worth of retail brands based on three metrics: the brand’s financial performance, the role the brand plays in driving consumer selection, and the ability of the brand to secure the delivery of expected future earnings.

February 21, 2012

Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand.

January 11, 2012

India on Tuesday opened the door to allowing select types of single-brand retail chains to operate fully owned stores in the country, according to the New York Times.

August 22, 2011

The annual State of the Industry Report takes the spotlight in this issue of Chain Store Age, and it makes for some terrific — and illuminating — reading. It’s chock full of great insights and fascinating updates from around the globe. 


May 13, 2011

Trademark Property Co. said it is relaunching its WestBend mixed-use development in Fort Worth, Texas.

May 2, 2011

Target Corp. was due in court in Canada on Monday in an attempt to win exclusive right to use its name in Canada, the Wall Street Journal reported.

April 20, 2011

By Jeff Weidauer, is VP marketing and strategy, Vestcom International Inc.

April 13, 2011

What’s in a brand? Resiliency for one thing. That’s one of the key takeaways from Interbrand Design Forum’s annual ranking of the 50 most valuable U.S. retail brands. The study is based on the idea that retail brands have a financial net worth that can be measured through three metrics: the brand’s financial performance; the role the brand plays in driving consumer selection; and brand strength, or the ability of the brand to secure the delivery of expected future earnings.


March 31, 2011

Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands.

March 25, 2011

Trademark Property Co. said that Vince O’Toole has joined the company as senior VP leasing, effective March 7.

March 7, 2011

Charming Charlie took a simple idea — arranging merchandise by color — and has parlayed it into a burgeoning fashion accessories retail empire, recognized in 2010 by the International Council of Shopping Centers as one of its premier “hot concepts.”

November 22, 2010

Shoppers opened up their wallets in early November, providing retailers with some early holiday cheer.

November 7, 2010

Walgreens is suing Wegmans Food Markets, claiming the Rochester, N.Y.-based supermarket company’s logo is too...

September 20, 2010

WD Partners announced the promotion of Allison Westrick as executive director, design and brand....

June 8, 2010

Real estate brokerage Colliers International reported Wednesday that luxury retail rents may soon bounce back...

March 18, 2010

Walmart claimed top honors as the most valuable U.S. retail brand, followed by Target, Best...

July 30, 2008

Some retailers are already talking about price increases of up to 15% this year on...

April 27, 2008

Safeway announced a new program to market its health and wellness brands across retail channels...

March 12, 2008

Orchard Supply Hardware (OSH) appointed Robert Burgess as associate VP of consumer marketing and Janis...

July 30, 2007

It’s not easy to be authentic, either as a human or a retail brand. It...

May 31, 2007

Financial analysts have turned even more bullish on Coach, raising the 12-month target price for...

April 30, 2007

The store planning and design workshop track at SPECS/2007 provided an in-depth look at the...

November 15, 2004

Stevens, Pa., Luxury...