Digital sizing station company Me-Ality said that Bloomingdale’s has partnered with Me-Ality to provide enhanced denim services by installing digital sizing stations in five Bloomingdale’s stores.
One of the biggest problems for retailers is ensuring they have the right sizes and styles available in the correct stores. Retailers that have trouble planning localized assortments are at an additional disadvantage.
Town Shoes knows this challenge firsthand. The 60-year-old company relied on spreadsheets to create assortments, making targeted or clustered store assortments nearly impossible.
