June 24, 2015

At the recent MIT CIO Symposium, Bryan Kirschner, director of the research/strategy organization Apigee Institute, and Jerry Wolfe, CEO and founder of food industry platform services provider Vivanda, participated in a panel discussion on consumer connectivity and engagement. Chain Store Age followed up with the two experts to ask a few more questions about engaging today’s connected customer.

May 29, 2015

It’s happened to everyone. You take that trip to the drug store to get a new bottle of shampoo – and before you make your purchase, you scan your loyalty card at the coupon kiosk to see what spits out. You look down that long ream of paper to check out the offers: deodorant, candy, contact lens solution – but no shampoo. Okay, fine.

May 11, 2015

With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 14, 2015

The Walking Company, has selected Epicor Retail solutions to support a more personalized in-store customer experience.

February 9, 2015

Although it is now dismissed as a “legacy” technology, email can still provide value to retailers’ CRM (customer relationship marketing) efforts, as can mobile technology and loyalty programs.Study: Mobile, loyalty, email offer CRM value

January 21, 2015

SAS Institute Inc. has recently completed rollouts of CRM, logistics and marketing solutions at several European retailers.

January 20, 2015

The National Retail Federation “Big Show” is always a good barometer of what trends will influence the retail technology landscape for the coming year, and the just-completed 2015 edition was no exception.

January 12, 2015

NetSuite Inc. announced that two fashion and apparel retailers — Journelle, a seller of high-end lingerie and loungewear, and Alton Lane, a maker of men’s custom-tailored clothing — have deployed NetSuite to run their core retail business processes from order management, inventory management, financials, supplier purchasing and customer relationship management (CRM) to marketing — all from within one unified cloud-based business management platform.

December 17, 2014

Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. 

November 17, 2014

As a focus area of retail technology, workforce management may not be quite as sexy as CRM or omnichannel commerce. However, a lot of very exciting stuff is currently happening in the world of workforce management, as attendees of the recent KronosWorks 2014 conference in Las Vegas discovered.

September 26, 2014

Fast-growing footwear retailer Rack Room Shoes has always had a good grasp on its customers and their wants and needs. However, the retailer never began building a formal loyalty plan until the first quarter of 2012, which actually created an advantage.

August 27, 2014

With some 3,200 franchised, independently owned and corporate stores, the fast-growing Danish jewelry retailer Pandora needs to ensure customer relationship management (CRM) consistency throughout its operation — especially during the heavily promotional holiday season. It does so by using the Microsoft Dynamics CRM system and a retail portal based on the Microsoft Azure cloud platform. The solution helps ensure that every store is aligned with the same marketing and customer service plan.

June 26, 2014

Salesforce.com has released Salesforce1 for Retail. Retailers can now leverage Mobile Clienteling and Salesforce Communities for Retail to help build one-to-one relationships with shoppers anytime, anywhere and on any device.

June 10, 2014

Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.

June 9, 2014

While the mantra of “keep it simple, stupid” has long been a staple in the world of business, the message of the recent SAP Sapphire 2014 conference in Orlando could be summed up as “keep it simple, smart.”

June 9, 2014

Three in four (75%) retailers can or intend to identify customers when they walk in the store, including 3% who already do so and 72% who are planning to do so within five years. According to the new 2014 CRM/Unified Commerce Benchmark Survey of top North American retailers from Boston Retail Partners, 95% of respondents indicated customer experience/ customer engagement is one of their top three current initiatives.

February 24, 2014

Recent news that Starbucks will soon start offering a feature on its Square payment app that automatically prompts customers to leave a tip for appropriate purchases and also calculates “basic,” “better” and “best” tip amounts serves as a reminder of the three rules of modern CRM. Automate, automate, automate.

February 18, 2014

Microsoft Corp. has enhanced Microsoft Dynamics CRM by adding a comprehensive set of new marketing, customer care and social listening capabilities to the suite.

January 7, 2014

For upscale retailers, providing an intimate and responsive customer experience is even more critical than it is for more mainstream chains.

January 6, 2014

Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

December 26, 2013

Online discount retailer DealYard has optimized its site in a customer-friendly way, using personalized recommendations that are provided by CRM vendor 4-tell.

December 6, 2013

Verizon Enterprise Solutions is launching a new managed, cloud-based Wi-Fi for business solution aimed at retail and food service environments.

December 3, 2013

The Retail industry is in the midst of unprecedented change, with multiple innovations in technology transforming the way business is conducted.