Six in 10 (59%) gift cards are now offered electronically, up 18 percentage points from 2010. According to a new Bankrate.com study, part of the reason may be that Millennials are more than twice as likely to lose traditional plastic gift cards than older adults.
The Retail Gift Card Association (RGCA), a trade association of closed loop gift card retailers committed to promoting and protecting the use of gift cards, has appointed Mary Donovan, account director Kellen Company as the new executive director.
Digital gift card provider Giftango Corp. announced a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.
E-cards may be popular, but that doesn’t mean there isn’t still a market for greeting cards. Just ask Dominique Schurman, CEO of Schurman Retail Group. The privately held, Fairfield, Calif.-based company owns and operates some 400 stores in North America, including the fast-growing Papyrus brand.