December 2, 2013

Fitness and fashion are well met at Foot Locker’s newest retail banner, SIX:02. Targeting active, performance-minded young women, the lifestyle brand features apparel, footwear and accessories for a range of activities, from yoga to running to dance — and more.

“SIX:02 is a fitness-fashion destination,” said Mary Lynn Waite, senior designer, Chute Gerdeman, Columbus, Ohio. “The merchandise has crossover appeal in that it can take the customer from the gym to doing errands to meeting friends for coffee to lounging at home.”

March 21, 2011

Denny Gerdeman, principal and co-founder of Chute Gerdeman, a full-service retail branding and design firm, has been named the 2011 Markopoulos Award winner.

December 28, 2010

The largest retailer most people have never heard of — The Army & Air Force Exchange Service, or AAFES — has updated its store brand identity and design.

September 30, 2010

From the field to the locker room, the just-opened, $1.6 billion New Meadowlands Stadium...

April 30, 2007

Standing out amid the visual overload of New York City’s Times Square is no easy...