There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience, according to a survey by Cisco Internet Business Solutions Group.
Retailers need to respond to technology-savvy consumers by creating digitally rich, easy-to-use, technology-based experiences in the store to expand basket size and increase margins, according to the results of a new survey by Cisco.
With global e-commerce estimated to reach nearly $1.4 trillion in 2015, more and more retailers are looking to gear up or expand their online operations.