Engaged Capital, an investment firm specializing in small and mid-cap North American equities and beneficial owner of approximately 400,000 shares of the common stock of Abercrombie & Fitch Co. sent a letter to the company’s board of directors on Dec. 3.
PlayNetwork, a leader in branded entertainment media experiences, announced it is providing music programming and installing state-of-the-art media systems for the Levi's brand in 1,500 stores around the globe, including all U.S. locations.
Abercrombie & Fitch reported weak net and comparable store sales and laid out plans to restructure its Gilly Hicks brand as part of a strategic review in advance of releasing its full results for the third quarter of fiscal 2013.
Providing in-store customers with enhanced online “endless aisle” access to products can boost sales and customer service. But if the wait for endless aisle connectivity takes too long, its effectiveness is impacted.
Lululemon has named Tara Poseley as chief product officer. She most recently served as president of Kmart Apparel, where she was responsible for the launch of several new product collections to attract a younger and multi-cultural customer.
In the face of an e-commerce take-over, brick-and-mortar retailers are flailing to attract Millennials into stores and industry experts are issuing the same old humdrum advice. Marketing gurus instruct retailers to make retail experiences for Millennials feel “personal” and “convenient.”
UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.