January 7, 2014

By Steven Skinner and Karl Swensen

Major retailers have successfully faced down emerging e-tailers and their aggressive pricing tactics by upgrading their e-commerce platforms and readjusting their pricing to strengthen their hold on shoppers. To fully complete their turnaround, however, they must judiciously apply bricks and mortar to their competitive advantage.

September 17, 2013

Physical stores remain critically important to omnichannel commerce. Results of the fourth annual Cognizant Customer Experience Study show that for consumable products, 75% of shoppers still prefer to make an in-store purchase.