Content about Communication design

April 16, 2013
Survey: Consumers loyal to brands that create social media experience

Survey results released by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

April 11, 2013
The J.C. Penney Debacle: Five Lessons Learned

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

October 25, 2012
Social Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

April 30, 2012
Next-Gen Digital Signage: Impacting the Bottom Line

By Ajay Joshi, Tensator

March 28, 2012
Study rates Starbucks as most socially engaged company

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

January 20, 2012
IBM Survey: Consumers willing to share information with retailers

Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.

January 5, 2012
Bailey Brand Consulting designs new brand identity for Liz Claiborne, now Fifth and Pacific Cos.

Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, recently completed the corporate re-branding for Liz Claiborne Inc., which will now be called Fifth and Pacific Companies.

November 3, 2011
Jones Lang LaSalle in turnkey branding initiative for Nextel

Commercial real estate services firm Jones Lang LaSalle will complete the rebrand, design and build-out of retail locations for mobile communications provider NII Holdings for its licensed Nextel brand in Latin America as part of a turnkey brand implementation strategy.

September 12, 2011
Big Red Rooster integrates three agencies

Big Red Rooster, a design and brand experience firm, is expanding its marketing communications and branding services through the incorporation of Integrate, Moorehead Design and The Imaginati, effective Sept. 1.

May 26, 2011
Whose ad budget is it, anyway?

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?

April 13, 2011
Sizing up 
Brand Value

What’s in a brand? Resiliency for one thing. That’s one of the key takeaways from Interbrand Design Forum’s annual ranking of the 50 most valuable U.S. retail brands. The study is based on the idea that retail brands have a financial net worth that can be measured through three metrics: the brand’s financial performance; the role the brand plays in driving consumer selection; and brand strength, or the ability of the brand to secure the delivery of expected future earnings.


April 4, 2011
Retail evolution: From stores to searchandizing

By Kuruvilla Mathew, Practice Architect, UST Consulting Group

March 4, 2011
7-Eleven rolling out in-store TV network chainwide

Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

October 12, 2010
Gap returns to old logo

Gap said late Tuesday it will abandon the redesign of its logo, after receiving hefty...

September 30, 2010
Immediate Impact

The RoomPlace has slashed the time it takes to produce its in-store promotional signage...

February 16, 2010
At-shelf is still ‘show time’

By Ed Stone, eds@continuum-usa.com

You’ve read the stats. Fifty percent to 70% of buying decisions are made in the store, right in front of the merchandise. Turning that around, only 30% to 50% of your sales are “in the bag” at the moment the customer walks through the door.

December 31, 2009
Trends for a new year

It’s a new year, and with it comes the opportunity for a fresh start...

December 16, 2008
Survey: Emotional Holiday Ads Resonate With Shoppers

When asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best...

November 30, 2008
Signs of the Times

An unlikely byproduct of a troubled economy and soaring vacancy rates is a new...

October 16, 2008
Gap Inc. Outlines Strategies for its Brands

Gap Inc. at its investor meeting Thursday presented an update on the company’s strategies for...

September 30, 2008
Good Neighbors

At a time when both landlord and tenant advertising budgets are shrinking amid darkened...

September 15, 2008
Access 360 Media to provide digital content, advertising in 49 Simon Property Group malls

Access 360 Media announced the launch of Mallvision360 Digital, kicking off with an exclusive, multi-year...

July 31, 2008
Comps Show Mixed Results

What is particularly noteworthy about the June 2008 comp-store-sales results is the comparison to...

April 24, 2008
New Marketing Executive Joins Marks Plier

Full-service advertising, marketing and interactive-marketing firm, Marks Plier recently announced the hiring of Don Schneider...

January 16, 2008
Mattress Firm Appoints Director of Brand Development

Mattress firm Inc., announced that Kim Roberts has joined the company as director of...

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