Count on Customer Growth Partners president and CEO Craig Johnson to provide a refreshing break from the standard Black Friday forecast. Here’s his take on the top 10 retail-related holiday myths of 2014.
With a third straight year of dismal retail spending, American consumers will generate only a lackluster 3.4% year-over-year increase in holiday sales, well below the 5% pace in 2010 and 2011, according to Customer Growth Partners’ 14th Annual Holiday Forecast.
Value-focused but financially healthier American consumers will propel 2011 holiday sales to a record $554 billion, according to retail consultancy Customer Growth Partners’ 10th annual holiday forecast.
Department stores and shopping centers malls are gaining market share for the first time in three decades, according to consultants Customer Growth Partners, and this month most will report their best annual earnings in years -- if not ever.
Holiday shoppers continued to unleash three years of pent-up demand as the season winds up, on their way to setting a new record of over $521B, blasting through 2007’s pre-recession record of $508 billion, according to Customer Growth Partners.
By Craig Johnson, firstname.lastname@example.org
After the steepest sales slump in decades, the once-sputtering retail economy is coming back to life. And it may be coming back most strongly closest to home: the home-furnishings and home-improvement sectors.