September 25, 2015

Today’s shopper is more connected than ever before, which means they have more information and can turn to any number of retailers for the products they want.

September 25, 2015

We live in the age of the empowered consumer – with little patience and sky-high demands for personalized shopping experiences.

September 22, 2015

Lakeshore Learning Materials, a Carson, California-based specialty retailer of educational materials with about 60 stores nationwide, is taking a smart approach to customer service.

September 22, 2015

Most consumers would prefer to buy products from nearby stores. Shoe Carnival is responding to that preference with a new local marketing initiative.

September 21, 2015

A leading pizza chain is testing beacon technology – in stores in China.

September 16, 2015

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

September 15, 2015

SAP is setting some big goals for a suite of future integrated digital enterprise technologies.

September 15, 2015

The term “omnichannel” has been bandied about so much that some feel it is simply a buzzword, but retailers are taking it seriously and working to implement omnichannel solutions and practices.

September 14, 2015

More than half of retailers struggle to perform a crucial marketing task.

September 14, 2015

Today’s customers are firmly in charge of the buying process.

August 26, 2015

Technology-related spending by chief marketing officers is on the rise.

August 10, 2015

Online ordering is coming to Papa Murphy’s.

August 6, 2015

Shoppers are coming to retailers across a variety of channels and touch-points, and need to have a consistent and personalized experience wherever they are.

August 3, 2015

A redesign has upped the customer experience and increased sales at casual-dining chain Pollo Tropical.

July 23, 2015

Sears Hometown and Outlet Stores Inc. is giving customers a voice via social media. 

July 14, 2015

Comcast enlisted the help of a prestigious design firm to help it create a new, tech-savvy store prototype aimed at enhancing the cable giant's brand reputation and customer service experience.

July 14, 2015

Specialty retailer Lids has selected ShopperTrak to measure in-store traffic and provide customer behavior insights for Lids and Locker Room by Lids stores.

July 8, 2015

Lowe's ranks highest in customer satisfaction with appliance retailers.

July 8, 2015

Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

July 7, 2015

Boy Scouts of America (BSA) has always lived by the motto “Be Prepared,” and that spirit extends to its in-store retail activities.

June 30, 2015

Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers.

June 25, 2015

In the ongoing battle for market share, brands pour over metrics and tweak strategies to increase customer loyalty. The stakes are high, customer acquisition costs are expensive and most businesses can’t afford to lose sales to competitors. With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences.

June 23, 2015

Furniture retailer Room & Board has aligned its online and in-store customer experience with Salesforce Marketing Cloud’s predictive digital marketing capabilities.

June 22, 2015

Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of CVS Health’s new Digital Innovation Lab.