As newer and more improved technologies continue to create an overwhelming amount data, the ability to manage this data efficiently and cost effectively is no longer an option; it’s an absolute necessity. But big data is still causing major headaches for organizations that don’t have a plan in place.
The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds.
Consumer buying club franchisor DrectBuy and eInfochips are collaborating for a business intelligence (BI) collaboration solution that integrates data from warehouse clubs and the DirectBuy e-commerce portal.
The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence.