July 7, 2015

It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms.

June 16, 2015

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

June 3, 2015

Sixty-four percent of millennial graduates shopped at Target in the last three months, according to new data by Neustar, Inc.

May 26, 2015

It’s no secret that millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging millennials in a way that satisfies their needs and promotes loyalty is absolutely essential.

May 14, 2015

Mobile payment is growing, and Millennials and men may be leading the way.

March 20, 2015

Retailers in the United States are taking a huge risk by underestimating the buying power of the over-50 generation, according to a new report by the Fung Business Intelligence Centre.

March 10, 2015

Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.

December 19, 2014

The urge to impulse shop during the holidays runs strong among Americans, but even stronger among Millennials. 

November 18, 2014

Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.

October 30, 2014

Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year.

October 15, 2014

Nike, Apple, Samsung, Sony, and Walmart are the top five “most beloved” brands of millenials in a report by digital advertising agency Moosylvania.

October 15, 2014

Millennial consumers age 18-29 seek sessions with experts to assist the purchase process.

September 26, 2014

Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.

September 17, 2014

Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?

July 14, 2014

Millennials’ comfort with mobile technology, in a world where just about everything can be done with an app, is driving businesses to provide apps of their own – enabling the purchasing of products and services in a way that is more natural to this tech savvy generation.

July 14, 2014

Millennials are emerging as some of the most committed purchasers of sustainable products and services.

June 12, 2014

In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers.

April 29, 2014

Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

April 1, 2014

Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency.

March 26, 2014

Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue.

March 25, 2014

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

March 7, 2014

Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information.

February 10, 2014

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives.