Content about Denee Carrington

August 27, 2013

For many consumers, preparing for the holidays is a mixture of joy and stress. While the promise of family, gifts and a bountiful meal hangs in the distance, a lot of toil and trouble is needed to reach that end goal. It's no different for retailers. Sales during the holiday season can represent 20% to 40% of a retailer's total annual sales, according to NRF estimates, and a successful holiday can turn around a bad year or make a good year even better.

July 26, 2013

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

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