In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.
Paris, France -- Digital Social Retail, a division of digital marketing agency Holosfind, is launching a digital convergence platform for the retail industry, integrating innovative technology and centralized management, for real-time streaming of audio and video content and personalized geolocation messaging. After 18 months of development and the signing of a joint venture for the acquisition of technology with the Israeli company Media TV, Digital Social Retail has introduced the Social Retail convergence platform.
HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints.
A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.