August 25, 2014

A retailer’s website is its most dominant channel for digital marketing, according to study done by A.T. Kearney done in conjunction with the National Association of Drug Stores.

August 19, 2014

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate.

July 24, 2014

Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable.

April 3, 2014

Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division.

October 16, 2013

HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints.

September 30, 2013

Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels.

February 1, 2012

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

January 3, 2012

By Chris Watland, Signal

October 4, 2010

Macy’s has joined forces with digital marketing and technology agency Lbi to install an interactive...

March 17, 2010

Still reeling from the double hit of the May 2009 postal rate increases and the recession, brick-and-mortar merchants are looking for new ways to save money and market to their customers.