In the largest price increase since 2007, the U.S. Postal Service (USPS) is proposing a rate hike of 5.9%, a move that has catalog mailers scrambling to assess the impact of such an increase and also evaluating less expensive alternatives. The Postal Regulatory Commission (PRC) has up to 90 days to rule on the proposal, with the price increase going into effect as early as Jan. 27, 2014.
Mobile and social marketing platform-provider Zmags said Thursday that The Container Store has selected Zmags Professional to create interactive digital catalogs designed deepen customer engagement across all channels.
SolutionSet, the fourth largest independent digital, data, direct and local marketing services company nationwide, announced it has been selected by Performance Bicycle to be its direct and digital marketing partner.