A report released by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.
By Arthur Sweetser, chief marketing officer, 89 Degrees
Specialty bike retailer Performance Bicycle said Tuesday it has appointed John Buleza as VP direct...
Retail marketers have long feared their e-mail messages being considered as spam. But who decides...
Retailers love e-mail blasts because they are a cheap way to reach online shoppers...
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