Indian e-commerce platform Flipkart is recognizing the importance of image for its mobile shoppers by rolling out image search on its mobile app, using ViSenze technology for visual search and image recognition.
Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers.
Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60.
Cross-channel experiences are vital to customer experience. Recent customer experience studies of retail executives — by Oracle Corp. and Tata Consultancy Services — show that to 50% and 47% of respondents, respectively, cross-channel experiences are vital to providing overall customer experience.