Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this season are in-location technologies (e.g. beacons) and the personalization tactics they make possible.
In addition to obtaining data from 56 million payment cards between April and Sept. 2014, hackers who infiltrated the network of The Home Depot Inc. also obtained the email addresses of 53 million customers.
Bluebeam Software Inc. is releasing Revu 12.5 and Revu iPad 2.8. Revu 12.5 includes several new Bluebeam Studio features, including Seamless Offline for Sessions so users can continue viewing and working on Session documents, even when working offline.
A “phishing” attack using an email containing malware reportedly enabled hackers to gain access to Target’s computer network in 2013. According to the security blogger Brian Krebs, an employee at the HVAC vendor Fazio Mechanical in Sharpsburg, Penn. which includes Target among its clients, opened a fraudulent email that allowed hackers to enter Fazio’s network and take over a computer.
According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities.
Destination XL Group, the largest multichannel specialty retailer of big and tall men’s apparel, will leverage CQuotient’s advanced machine learning and predictive algorithms to create email campaigns tailored to individual shoppers at its Destination XL (“DXL”) stores and e-commerce sites.
Manners mistress Emily Post wouldn’t recognize today’s social skills.
Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.
Survey results released by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.