Mobile technology is increasingly being used in all areas of the enterprise to create a truly seamless customer experience that starts in the back office and extends across all touchpoints. Samuel Mueller, CEO of Scandit, developer of a software-based barcode scanning solution and suite of mobile apps, recently discussed with Chain Store Age how mobile solutions are affecting every part of the retail enterprise.
SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.
FineLine Technologies and Scanbuy announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.
Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.
Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.
Powell’s Books touts itself as being the largest independent used and new bookstore in the world, with an extensive collection of out-of-print and rare titles. The Portland, Ore.-based retailer also is among the growing number of regional chains that are replacing outdated and tedious supply chain processes with updated, seamless ones.