Content about Eric White

February 1, 2011

Retail is an evolving business that must constantly adapt to changing consumer demands, technologies and economic and demographic trends.

October 31, 2010

With the holidays fast approaching, retailers are cooking up ways to draw big crowds....

September 24, 2010

By Eric White, eric.white@wrensolutions.com

Each year, retailers successfully host special events that draw crowds, generate excitement, and drive revenue. In many ways, retailers are the masters of events, putting on thousands each year with no incidents occurring.  Unfortunately, the events most noted in the media are those that go wrong and it only takes one event to do irreparable damage to the brand, trigger litigation, and bring the wrath of the media and unhappy customers.

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