November 7, 2013

Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them.

November 5, 2013

Starting in November, Whole Foods Market stores nationwide will host DIY craft tutorials, with local artists from Etsy’s seller community.

March 3, 2010

By Kevin Moffitt, kmoffitt@crossview.com

There is no denying that social media presents a significant opportunity for retailers. Connecting your customers simultaneously to each other and to your brand is a potentially a powerful marketing strategy.

However, any e-commerce/cross-channel marketing strategy, particularly those that encompass social media, should be both:

   1. Closely aligned to customer needs and behaviors; and