November 30, 2012

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

October 22, 2012

Digital gift card provider Giftango Corp. announced a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.

June 21, 2012

Retailers are always looking for new ways to reach customers, and the race to get onto Facebook walls and news feeds to increase brand exposure has never been greater.

But instead of shelling out dollars to pay for traditional Facebook ads and online banners, many companies are allowing shoppers to do the grunt work for them in an organic way. One of the latest trends is combining social sharing with gift giving, so consumers can send presents — from gift cards to apparel — to others via Facebook.

April 13, 2011

As merchants big and small still try to figure out how to best use Facebook, a few major trends have surfaced, including some that could potentially shape the future of e-commerce. 


One of the fastest-growing trends among retailers on Facebook is also the most simple: posting contests and promotions. In fact, Walmart’s Facebook site grew by 1 million “fans” in the first quarter of 2011 by running contests and offering deals.


September 30, 2008

I was floored last month when I read a CNET report estimating that Facebook...

December 31, 2006

I am what you call an echo boomer. I grew up using the Internet and...