There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement.
Sales of consumer electronics fell 5.9% this past holiday season, as smartphones cannibalize sales of standalone gadgets like cameras, camcorders and GPS navigation devices, according to the NPD Group.
Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.