Content about Generation

March 25, 2014

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

October 24, 2013

The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new study by Berglass + Associates and Women’s Wear Daily.

September 23, 2013

Retailers often assume that meeting the needs of the Millennial generation through technology is a highly specialized endeavor due to the unique experience these “digital natives” have had growing up in an IT-centric world.

July 17, 2013

A new study of the millennial generation shows that many 25- to 34-year-old shoppers change their purchasing habits and behaviors after they start their families.

March 12, 2012

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

April 29, 2011

In case you missed it because you were too busy putting away the noisemakers or watching college football, the first day of 2011 was not just another New Year’s Day. It was a significant generational milestone: The first members of the Baby Boom generation turned 65.