When Whole Foods Market announced in May that it planned to open a new chain of stores offering a lower price point and specifically targeting millennials, it’s safe to say that the reaction from industry analysts and observers was underwhelming.
It’s no secret that millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging millennials in a way that satisfies their needs and promotes loyalty is absolutely essential.
Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.
Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.
New York -- Twenty percent of American adults already own a wearable device and the adoption rate, on par with tablets in 2012, is quickly expected to rise. According to a PwC survey of 1,000 consumers, after dietary, exercise and medical information, an enhanced retail experience was at the top of the list of information Millennials would like wearable tech to provide them.
Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.
Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?