June 29, 2015

Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

June 16, 2015

Gap stores have failed to keep up with the fashion tastes of millennial shoppers, according to the Washington Post.

June 16, 2015

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

June 9, 2015

When Whole Foods Market announced in May that it planned to open a new chain of stores offering a lower price point and specifically targeting millennials, it’s safe to say that the reaction from industry analysts and observers was underwhelming.

June 9, 2015

Millennials as a generation are known for wanting instant gratification, and that desire extends to digital coupons.

June 3, 2015

Sixty-four percent of millennial graduates shopped at Target in the last three months, according to new data by Neustar, Inc.

May 26, 2015

It’s no secret that millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging millennials in a way that satisfies their needs and promotes loyalty is absolutely essential.

May 14, 2015

Mobile payment is growing, and Millennials and men may be leading the way.

April 29, 2015

Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.

April 9, 2015

Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

March 20, 2015

Retailers in the United States are taking a huge risk by underestimating the buying power of the over-50 generation, according to a new report by the Fung Business Intelligence Centre.

March 10, 2015

Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.

March 9, 2015

U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture.

January 26, 2015

Consumers mostly spent within their means during the 2014 holiday season.

December 19, 2014

The urge to impulse shop during the holidays runs strong among Americans, but even stronger among Millennials. 

November 26, 2014

More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%).

November 18, 2014

Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.

November 14, 2014

There is a high demand among consumers for mobile apps that would make the Black Friday shopping experience easier. 

October 30, 2014

Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year.

October 21, 2014

New York -- Twenty percent of American adults already own a wearable device and the adoption rate, on par with tablets in 2012, is quickly expected to rise. According to a PwC survey of 1,000 consumers, after dietary, exercise and medical information, an enhanced retail experience was at the top of the list of information Millennials would like wearable tech to provide them.

October 15, 2014

Nike, Apple, Samsung, Sony, and Walmart are the top five “most beloved” brands of millenials in a report by digital advertising agency Moosylvania.

October 15, 2014

Millennial consumers age 18-29 seek sessions with experts to assist the purchase process.

September 26, 2014

Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.

September 17, 2014

Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?