First Data has taken a key step toward expanding its payment services by acquiring Gyft Inc., the Silicon Valley-based company that entered the $100 billion gift card market in 2012 and pioneered the concept of a mobile wallet for gift cards.
Whether it is last-minute in-store shopping, express shipping, in-store pickups, or instant gift credit, the savvy e-commerce retailer should have all locations working in sync to accommodate their patrons.
According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association (RGCA), 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.
Prepaid payment network Blackhawk Network (Canada) Ltd. has launched its digital platform in the Canadian market, by offering Blackhawk's gift card products to Rogers' customers in the new Suretap wallet application.
The Retail Gift Card Association (RGCA), a trade association of closed loop gift card retailers committed to promoting and protecting the use of gift cards, has appointed Mary Donovan, account director Kellen Company as the new executive director.
Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.
Online eGift card services provider Buyatab Online said it has been contracted by Canadian lifestyle brand Roots to implement a customer eGift Card infrastructure and marketing program to accompany its traditional gift card program.
Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30% planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA).
Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.
Stored value gift cards have become a staple item in many retailers' holiday assortments. Last year the NRF estimated U.S. consumers would spend close to $29 billion on gift cards during the holiday shopping season, and there is no reason to think the trend is slowing down.