While gift cards are still made of plastic, digitally formatted gifts cards are increasing in popularity. (According to research by payments giant First Data, electronic gift card sales grew 71% from 2012 to 2013.) Consumers particularly like the customization options — including video and audio in some instances — that some retailers offer with digital cards. Another popular option: the ability to load a digital card onto a mobile device
Here are a few other unique benefits digital gift cards offer:
What are you currently doing about unredeemed balances on your company’s gift cards? Are these amounts being tracked, reported and paid over to your state of incorporation? If the answer to these questions is no, you could be at risk for significant liability, depending on the outcome of a case currently pending in Delaware.
Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30% planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA).
The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history.
Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.
Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.
Consumers are predicted to spend an average of $106.49 on Father’s Day spending this year, up from $94.32 last year, according to the National Retail Federation’s Consumer Intentions and Actions Father’s Day survey.
Bentonville, Ark. - The Walmart legal department announced plans to undertake an in-house pro bono program in which its attorneys, paralegals, and support staff will participate in legal aid projects in the Arkansas community.