Will Asian shoppers buy into the classic all-American look? Mid-level, U.S.-based casual apparel brands are hedging their bets that “preppy” rugby polos and chic velour track suits will entice Asia’s rapidly growing middle class to buy U.S. goods.
Luxury brand Burberry has opened a new, tech-savvy flagship in Shanghai, its largest in China to date. Inspired by Burberry’s Regent Street flagship in London, the three-level store seamlessly blends digital and physical displays, immersing customers in the Burberry brand.
For the first time in six years, the number of consumers who switched service providers as a result of poor customer service declined in 2010, according to the latest edition of an annual consumer behavior study by Accenture.