May 19, 2015

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

May 19, 2015

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries.

May 18, 2015

Target has informed established CPG companies including Campbell Soup, Kraft, General Mills and Kellogg Co. that it will promote their brands less to place more emphasis on brands that meet the changing preferences of modern consumers.

May 1, 2015

It’s official – 2015 is the year of beacons. From supermarkets to museums, airports to retail shops, brands across industries are trying their hand at Bluetooth Low Energy technology to better connect with consumers and pass along timely information. Beacons are beneficial to brands, allowing them a more intimate connection to consumers, but to successfully implement, brands must embrace best practices for addressing audiences, making sure they’re adopting messaging strategy and cadence correspondent to shopper needs.

April 9, 2015

Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

March 24, 2015

Perfumania Holdings is launching a new digital corporate platform.

February 20, 2015

Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.

February 10, 2015

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

January 9, 2015

From Valentine’s Day to Christmas, the year is filled with big moments for retailers – but a retailer’s strategy should be much more than a numbers game during these times.

December 15, 2014

Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. 

November 26, 2014

Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five: Urban Outfitters, American Eagle Outfitters and Zulily. 

November 25, 2014
Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which  collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. 
November 12, 2014

 The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.

November 10, 2014

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.

September 2, 2014

Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014.

June 2, 2014

While well over 90% of purchases are still made in stores, consumers are spending an increasing number of hours each week shopping for products and comparing goods online.

May 29, 2014

Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform.

May 15, 2014

Chute Gerdeman has announced four team member promotions, including the appointment of Mary Lynn Waite, formerly senior designer, brand communications, to creative director.

March 4, 2014

Founded as a “cook your own steak” restaurant in an abandoned gas station in 1974, Quaker Steak & Lube has evolved into one of the nation’s most up-and-coming casual-dining chains, renowned for its award-winning chicken wings and flavorful — make that hot — sauces. But as much as the food offerings have changed at “The Lube,” the brand remains true to its gas station and vintage car-loving roots.

January 6, 2014

Marc Gobé, an award-winning store designer and marketing and branding expert, passed away Friday in New York, of a brain tumor.

December 5, 2013

Pantone, an X-Rite company and the global color authority, announced Pantone 18-3224 Radiant Orchid as the color of the year for 2014.

December 2, 2013

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for 36.8% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

November 4, 2013

In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.

October 24, 2013

Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service.