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August 18, 2014

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own.

October 21, 2010

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate.

October 21, 2010

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate.