June 29, 2015

Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign.

November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 5, 2014

Babies ‘R Us is offering a "Baby's First Christmas" Twitter Party as part of a broader omnichannel holiday promotional program.