October 21, 2014

A majority of Americans would be comfortable divulging information about themselves anonymously to their favorite stores (60%) or a product brand (56%), and close to half would anonymously share personal data to an app (46%). 

September 26, 2014

Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.

August 27, 2014

Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

July 23, 2014

Saks Fifth Avenue and Party City are both utilizing the Scandit software-based barcode scanning and data capture platform for smartphones, tablets and wearable computing devices.

July 15, 2014

Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

July 9, 2014

Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

June 12, 2014

Big Data personalization provider WibiData has launched WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences.

February 13, 2014

Businesses are spending more money on and paying more attention to user experience research. According to a new survey of 1,300 marketing, product and user experience professionals from user experience technology provider Usertesting.com, 55% say usability testing budget increased in 2013.

January 7, 2014

Beginning in mid-2014, Domino's customers who have a Pizza Profile on their Domino's mobile app, as well as the Ford SYNC in-car connectivity system, will be able to use Ford SYNC to place their saved 'Easy Order' in just a few simple, voice-activated steps.

December 9, 2013

Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.

July 30, 2013

Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information.

July 25, 2013

While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar.