June 8, 2015

My latest retail IT-related travels took me to the Retail Experience Center at Microsoft headquarters (in Redmond, Washington), where I toured a simulated shopping mall environment that demonstrated a variety of innovative ways the company is using technology to enhance customer engagement for retailers.   Here are the three most interesting solutions from that visit:

May 13, 2015

Moms with kids younger than 18 are known to be discerning, and only two retailers made the list of top 10 best perceived brands among these special ladies.

May 6, 2015

RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

December 22, 2014

As the retail industry enters the home stretch of the holiday season, it’s a fitting time to think about not just the gifts your customers are giving their loved ones, but gifts you can give your customers. 

November 18, 2014

Mobiquity Technologies Inc., which operates an indoor shopping-mall based beacon network with Simon Malls, is launching a partnership with mobile app/marketing platform provider Mobile Roadie.

August 2, 2012

By Dave Bruno, RedPrairie

June 28, 2012

A report by Bloomberg said that the Sprint-owned pay-as-you-go carrier Virgin Mobile will open 10 retail stores on Friday in Chicago, as part of its plan to leverage iPhone’s expansion into the prepaid wireless space.

June 27, 2012

TruConnect Mobile announced that Walmart is now the exclusive provider of its prepaid mobile broadband service Internet on the Go, powered by the MiFi 2200 Intelligent Mobile Hotspot.

June 20, 2012

By Ed Weiser, Motorola Solutions

June 20, 2012

TruConnect Mobile LLC announced it has partnered with Walmart Stores to deliver a new prepaid mobile broadband service called Internet on the Go.

May 31, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

May 23, 2012

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue.

April 30, 2012

Wrapp, a new online gift service from Sweden, has launched in the United States, partnering with such retailers as Gap, H&M and Sephora to let consumers send free virtual gift cards to friends on Facebook.

April 19, 2012

Apparel retailer Maurices said it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

April 16, 2012

While a Web presence is a prerequisite to doing business in the 21st century, the fact that 77% of consumers are now using tablet computers or smartphones to shop is forcing retailers to rethink their digital strategies, according to a survey from online price comparison engine PriceGrabber. Realizing this is not a decision to be taken lightly, retailers need to take steps to ensure that mobility can be an opportunity, and not a threat, to their business.

February 27, 2012

eBay on Monday announced a number of strategic moves including a new partnership with major carrier Three.co.uk; integrations with merchants such as Yotel and Entradas.com; and mobile app updates that evolve mobile commerce selling and shopping experiences for consumers.

January 12, 2012

A mobile commerce study released by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

January 5, 2012

CenturyLink announced it has turned up a new high-speed data and voice network for True Religion.

January 3, 2012

By Chris Watland, Signal

December 5, 2011

More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, revealing missed opportunities for leading brands, according to a report from Tealeaf.

November 28, 2011

U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving day spending while setting the stage for 24.3% online growth on Black Friday compared with the same period last year, according to the fourth annual IBM Coremetrics Black Friday Benchmark study.

November 7, 2011

By Bryon Morrison, The Marketing Arm

October 7, 2011

Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.

October 4, 2011

Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies.