Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.
Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.
Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.
Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.
Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.