April 8, 2015

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

April 6, 2015

Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.

March 20, 2015

Multicultural consumers are growing in importance as the U.S. increasingly becomes a multicultural country.

March 4, 2015

Online wedding retailer and services provider The Knot is relaunching a mobile-first e-commerce site designed to seamlessly engage, match and connect couples with the right local vendors, products and services they need for their wedding.

February 3, 2015

CVS/pharmacy today is transforming its mobile app with new features and an improved look and feel.

January 8, 2015

This is the age of the empowered consumer. Energized by the rapidly accelerating global growth of mobile devices, shoppers now have immediate access to data on products, prices and competitive services.

November 7, 2014

The single greatest challenge that retailers face today is to have an individualized “conversation” with each customer and to do so on a global scale.

October 14, 2014

Demandware Inc., a provider of enterprise cloud commerce solutions, has acquired CQuotient, a cloud personalization provider.

October 9, 2014

GameStop announced the first in a series of updates to its GameStop app on mobile devices, and a chance for users who download the new app to win 1,000,000 PowerUp Rewards points.

September 16, 2014

Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants.

September 4, 2014

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.

August 27, 2014

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

August 27, 2014

Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

August 26, 2014

More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization.

August 19, 2014

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate.

August 7, 2014

Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations.

July 28, 2014

Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24.

July 15, 2014

Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

July 11, 2014

Coupon website RetailMeNot plans to make deals more personalized for users

July 9, 2014

Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

June 27, 2014

Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning.

June 12, 2014

Big Data personalization provider WibiData has launched WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences.

June 4, 2014

Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time.

May 20, 2014

Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors.