January 22, 2015

Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement.

November 18, 2014

Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending.

November 4, 2014

It has been more than 20 years since e-commerce truly was born, and since that breakthrough it has allowed retail to expand greatly.

September 2, 2014

We are in the midst of the cloud revolution, and another new era in productivity will once again push forward what we consider a standard toolbox.

August 19, 2014

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate.

June 4, 2014

Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time.

March 10, 2014

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.

October 28, 2013

According to a recent report from Gleanster Research, 62% of retail marketers feel that changing consumer preferences and channel proliferation are the top two challenges they face when it comes to improving their customer’s online experience.

September 30, 2013

Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels.

February 11, 2013

By Rob Schmults, Intent Media

January 21, 2013

Survey results released by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

December 3, 2012

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

July 23, 2012

By Dr. Melody King, Treepodia

July 18, 2012

Amazon ranks as the coolest mobile or social affiliate program, according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software.

April 13, 2012

By Seth Sarelson, RevTrax

August 23, 2011

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

June 24, 2011

By Margaret Kuchler, senior industry marketing manager, Akamai Technologies

November 2, 2010

If you are like most retail brands, you put a significant amount of ongoing effort into managing your online presence.

August 9, 2010

Specialty bike retailer Performance Bicycle said Tuesday it has appointed John Buleza as VP direct...

June 28, 2010

Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile...

May 23, 2010

Among the news circulating the convention floor at ICSC’s annual RECon show in Las Vegas...

May 19, 2010

Accenture has entered into an agreement to acquire assets from CadenceQuest, a company that specializes...

December 7, 2008

Nearly one-third (32%) of chief marketing officers at leading U.S. retailers said that their holiday...