Jim von Maur, president of Von Maur department stores, based in Davenport, Iowa, sat down with Chain Store Age senior editor Katherine Boccaccio for an exclusive video interview in which he discussed the company’s growth strategy, technology investments, and the burgeoning e-commerce business.

I visited my first Von Maur store in 1999, a decade after I relocated from southern boomtown Atlanta to Lincoln, Neb., a sleepy college town that only really wakes up on Husker football Saturdays. Today I am back home in Baton Rouge, La., still no bustling metropolis, but the food and football trump.

Von Maur got its start like many of its department store peers: An immigrant with an American dream opened a downtown store, customers came, they shopped, the brand took hold and took off.

In the case of the midwestern upscale department store banner Von Maur, the dreamer was German immigrant J.H.C. Petersen, who opened a downtown storefront in Davenport, Iowa, in 1872. He and his sons grew the business and sold it nearly a half-century later to a partnership that included two Austrian brothers — C.J. and Cable von Maur, whose family gained full ownership by 1937.

Von Maur got its start like many of its department store peers: An immigrant with an American dream opened a downtown store, customers came, they shopped, the brand took hold and took off.

In the case of the midwestern upscale department store banner Von Maur, the dreamer was German immigrant J.H.C. Petersen, who opened a downtown storefront in Davenport, Iowa, in 1872. He and his sons grew the business and sold it nearly a half-century later to a partnership that included two Austrian brothers -- C.J. and Cable von Maur, whose family gained full ownership by 1937.

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.