Not in the mobile space yet? What are you waiting for? That was the underlying message that came out of the Mobile Shopping Summit held in New York City in October.
Kenneth Cole: “Basically, you have a year to get in the game,” said Tom Davis, VP e-commerce, Kenneth Cole Productions, New York City, in a presentation at the conference. “By 2015, more people will access the Web globally through smartphones than laptops and desktops combined.”