Content about Kevin Moffitt

March 3, 2010

By Kevin Moffitt, kmoffitt@crossview.com

There is no denying that social media presents a significant opportunity for retailers. Connecting your customers simultaneously to each other and to your brand is a potentially a powerful marketing strategy.

However, any e-commerce/cross-channel marketing strategy, particularly those that encompass social media, should be both:

   1. Closely aligned to customer needs and behaviors; and

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