Content about Lauren Freedman

October 24, 2011

Christmas may be right around the corner, but retailers can still do a lot in the final weeks leading up to the big day by making last-minute tweaks that can impact how and where consumers shop this season. Thanks to the flexibility of the Web, e-commerce, mobile and social networking channels are rich with opportunities for retailers to lure shoppers in and keep them coming back for more.


January 18, 2011

A survey released Tuesday by the e-tailing group said that nine merchants out of the 100 benchmarked excelled at online customer service.

August 31, 2010

Retailers spend countless hours planning and executing strategies to lure shoppers to their sites...

November 30, 2008

The holiday shopping season may be well under way, but it’s not too late...

July 31, 2008

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching....

© 2014