April 28, 2015

When Target announced their collaboration with Lilly Pulitzer last fall, the response was mixed. Many couldn’t wait to get their hands on the Lilly for Target collection, while others felt the collaboration would hurt the Lilly Pulitzer brand. In the end, Target’s website crashed and the collection sold out within the first half-hour in all Target brick-and-mortar stores.

April 21, 2015

Target Corp. is responding to customers frustrated by their inability to buy items from the chain’s Lilly Pulitzer collection.

April 20, 2015

The launch of Target Corp.'s hotly awaited Lilly Pulitzer collection on Sunday caused a shopping frenzy, both in stores and online.

January 7, 2014

For upscale retailers, providing an intimate and responsive customer experience is even more critical than it is for more mainstream chains.