April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 16, 2015

Target Corp. on Thursday opened a pop-up shop at Bryant Park in mid-t0wn Manhattan selling what many experts say will be one of its most popular designer collaborations to date.

March 17, 2011

Opterus, a provider of web-based task management and store communications, announced that In the Pink Stores has chosen Opterus Store Ops-Center for improved communications and store execution management.

January 3, 2011

Tommy Bahama will open its first store in New York City, on Fifth Avenue at 45th Street, according to The Wall Street Journal. The 8,500-sq.-ft. store is expected to open by the end of 2011.

December 22, 2010

Oxford Industries has acquired Sugartown Worldwide, the owner of the upscale women's lifestyle brand Lilly Pulitzer, which sells to better specialty and department stores as well as through its stores and other direct to consumer channels.