June 24, 2014

▲ Customer experience: Poorly maintained stores cost sales and dilute the brand and customer experience. Not giving facilities the funding required to keep stores clean and in good condition will impact the bottom line in that customers will shop elsewhere. Today, more than ever, shoppers have high expectations regarding the look and feel of a store, and they also have many more options from which to choose. Dirty restrooms, stained flooring, burned-out lights, poor air conditioning and the like are proven customer turn-offs.