Content about Mall Marketing

January 22, 2013
Westfield San Francisco Centre partners for Chinese New Year celebration

Westfield San Francisco Centre is partnering with the Asian Art Museum, Bloomingdale’s and M.Y. China to celebrate the Chinese New Year with music and dance performances, storytelling, live cooking demonstrations, zodiac readings and more – all launching in January.

November 30, 2012
GGP plays Santa with ‘12 Days of Gifts’ sweepstakes

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

October 23, 2012
Fashion Place Day celebrates mall’s 40-year history

General Growth Properties’ Fashion Place shopping center in Murray, Utah, celebrated “Fashion Place Day” on Oct. 15 to commemorate the mall’s 40-year history.

A 15-ft. Mall of Memories wall marked the occasion, and was accompanied by a mayoral declaration and a week of special offers, giveaways, retro fashion shows and a mall-wide birthday party honoring 40 kids affected by cancer.

“We think Fashion Place looks fabulous for being 40,” said Natalie Watson, Fashion Place senior marketing manager.

October 10, 2012
GGP and PepsiCo pilot interactive vending machines

PepsiCo is rolling out its Pepsi Interactive Vending machine pilot program -- allowing consumers to buy, gift and play games with PepsiCo beverages – at five General Growth Properties’ malls.

Columbiana Centre (Columbia, S.C.), Clackamas Town Center (Happy Valley, Ore.), Oglethorpe Mall (Savannah, Ga.), Oakwood Mall (Eau Claire, Wis.) and Park City Center (Lancaster, Pa.) will feature the interactive vending equipment with full touch-screen technology.

July 27, 2012
Celebrate Schools!

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

July 16, 2012
Jones Lang LaSalle launches Kids, Inc. program

In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

July 5, 2012
Inland launches new mobile app for University Town Center Norman, Okla.

Inland Diversified Real Estate Services said it has launched a new mobile application designed to enhance customer engagement and retention and interaction with retailers at University Town Center, a neighborhood shopping center in Norman, Okla., that is owned by Inland Diversified Real Estate Trust.

June 25, 2012
Promenade Kid Days at The Promenade Shops at Centerra

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

April 10, 2012
Summer Light Spectacular

At Westfield San Francisco Centre, a nightly light show projected onto the mall’s iconic dome is expected to be a huge draw.

February 16, 2012
Texting takes top billing

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

February 2, 2012
GGP launches ‘Where Is the Love?’ Valentine’s Day mobile campaign

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall.

December 8, 2011
Westfield San Francisco Centre showcases Iluminique Under the Dome

Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.

December 1, 2011
Got an Ugly Holiday Sweater?

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

November 23, 2011
Sensitive Santa event caters to children with autism

Glimcher Realty Trust, based in Columbus, Ohio, is launching its Sensitive Santa program again this year, a sensory-friendly event that caters to children with autism.

November 21, 2011
JLL 'Spreads the Cheer' across managed mall portfolio

Jones Lang LaSalle, Atlanta, has launched its annual “Spread the Cheer” holiday campaign -- featuring digital media innovations -- across its portfolio of managed shopping centers.

October 28, 2011
Mall at Short Hills launches interactive holiday experience

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

October 5, 2011
GGP hosts Halloween photo contest via Facebook

General Growth Properties is leveraging social media to promote Halloween.

September 22, 2011
‘Simon Fashion Now’ rolls out interactive fashion events across the U.S.

This fall, Indianapolis-based Simon Property Group will bring high-energy runway shows and events to shoppers across the nation with “Simon Fashion Now,” a series of free events held at select Simon shopping centers.

September 16, 2011
Colorado artists and retailers team toward the Art of Fashion

The Promenade Shops at Centerra and the City of Loveland, Colo., are gearing up for a single September evening event that combines local artists, musicians and a one-night-only VIP shopping experience.

September 7, 2011
GGP Malls host 9/11 remembrance events

General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11.

August 29, 2011
Giuliana and Bill Rancic host Fashion’s Night Out

On Thursday, Sept. 8, The Shoppes at The Palazzo and The Grand Canal Shoppes at The Venetian, in partnership with The Venetian and The Palazzo Las Vegas, will host an only-in-Vegas Fashion’s Night Out event.

August 24, 2011
Granite Run Mall’s Leasing Chalkboard

When Washington, D.C.-based Madison Marquette took over the leasing and management duties for Granite Run Mall, located in Media, Pa., near Philadelphia, it launched an innovative program for soliciting shopper feedback.

August 17, 2011
Park Meadows celebrates 15 years in Denver

South Denver’s Park Meadows regional mall is officially 15 years old -- and it is celebrating throughout the month of August with free community entertainment and activities, culminating in a free community pancake breakfast August 30, 2011.

August 5, 2011
Westfield shopping centers go back to school

Westfield shopping centers and the Westfield Family program have launched a “Give Back to School” community program, in which Westfield will donate $57,500 to the program by offering $2,500 to one school in each of 23 communities. The funds will be used to support such school programs as arts and music, sciences, physical education, libraries and technology resources.

Shoppers also will have the opportunity to help local students by donating new and gently used clothing or backpacks through a local community partnership with their Westfield shopping center.

July 25, 2011
GGP rolls out back-to-school programs in shopping centers

Chicago-based General Growth Properties is kicking off back-to-school shopping with two promotional programs – Shop til You Rock and Family Recess.

© 2013