Content about Mall Marketing

March 19, 2014

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

January 21, 2014

The Year of the Horse arrives January 31, 2014, the first day of the Chinese New Year, which will run through February 18, 2015.

January 9, 2014

In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.

November 26, 2013

General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

November 20, 2013

Hispanic Heritage Month is a national observance that runs annually from Sept. 15 through Oct. 15.

October 1, 2013

George Taylor, a University of Pennsylvania Wharton School professor, came up with a theory called The Hemline Index in 1926. The theory identifies women’s hemlines as a leading economic indicator. Rising hemlines indicate that stock prices will begin to rise in the not-to-distant future. Falling hemlines indicate the falling stock prices and economic decline.

September 10, 2013

Westfield San Francisco Centre has embraced the National Day Golden Week holiday that runs from Oct. 1- Oct. 7 every year — in China.

July 31, 2013

Is there an archetypal Las Vegas shopping center? How about Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas?

July 30, 2013

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on August 10 — this Saturday.

July 16, 2013

Shelter Cove Towne Centre, an outdoor mall now under construction, has taken a bold step to engage the surrounding Hilton Head Island community — both residents and visitors.

July 3, 2013

Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers.

January 22, 2013

Westfield San Francisco Centre is partnering with the Asian Art Museum, Bloomingdale’s and M.Y. China to celebrate the Chinese New Year with music and dance performances, storytelling, live cooking demonstrations, zodiac readings and more – all launching in January.

November 30, 2012

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

October 23, 2012

General Growth Properties’ Fashion Place shopping center in Murray, Utah, celebrated “Fashion Place Day” on Oct. 15 to commemorate the mall’s 40-year history.

A 15-ft. Mall of Memories wall marked the occasion, and was accompanied by a mayoral declaration and a week of special offers, giveaways, retro fashion shows and a mall-wide birthday party honoring 40 kids affected by cancer.

“We think Fashion Place looks fabulous for being 40,” said Natalie Watson, Fashion Place senior marketing manager.

October 10, 2012

PepsiCo is rolling out its Pepsi Interactive Vending machine pilot program -- allowing consumers to buy, gift and play games with PepsiCo beverages – at five General Growth Properties’ malls.

Columbiana Centre (Columbia, S.C.), Clackamas Town Center (Happy Valley, Ore.), Oglethorpe Mall (Savannah, Ga.), Oakwood Mall (Eau Claire, Wis.) and Park City Center (Lancaster, Pa.) will feature the interactive vending equipment with full touch-screen technology.

July 27, 2012

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

July 16, 2012

In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

July 5, 2012

Inland Diversified Real Estate Services said it has launched a new mobile application designed to enhance customer engagement and retention and interaction with retailers at University Town Center, a neighborhood shopping center in Norman, Okla., that is owned by Inland Diversified Real Estate Trust.

June 25, 2012

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

April 10, 2012

At Westfield San Francisco Centre, a nightly light show projected onto the mall’s iconic dome is expected to be a huge draw.

February 16, 2012

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

February 2, 2012

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall.

December 8, 2011

Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.

December 1, 2011

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

© 2014